For the launch of FENTY’s eponymous ready-to-wear-line, Lexiconic was invited to partner with the LVMH-owned brand on the development of the brand’s tone-of-voice, mission statement, and application of narrative across a variety of storytelling platforms. Distilling the essence of an iconic artists such as Rihanna was no small task. Bold. Confident. Sexy. Independent. Every detail, every word, had to be an authentic reflection of the brand’s founder and creative director.
