In today’s media landscape of constant circulation and sharing, every picture has the exponential potential to create an impression. Promoting the work of multidisciplinary artists from diverse backgrounds, Creator Labs—founded in partnership between Google and artist agency SN37—harnesses the power of Google’s software and mobile technology to act as a catalyst for the careers of emerging creatives. Lexiconic was selected to craft the narrative of the Lab’s programming, providing a curatorial framework for the artists to connect and discuss their practices within the context Google’s Pixel mobile device.