Jack Spade had always been a favorite brand of ours. Funny. Metropolitan. Utilitarian with a dash of the dandy. From emails to brand packaging, catalogues to tissue paper, Jack Spade wanted every facet of the brand to convey its persona as the “friendly know-it-all.” When Lexiconic was selected to work on the brand’s relaunch, we we’re given carte blanche—the only requisite, a good sense of humor.
