Lexiconic provides brands with the tools they need to effectively communicate with consumers and communities. Key to building any brand is understanding how to effectively speak to and engage with audiences in a voice that reflects the values, identity, and ethos of a brand.
From mission statements and voice ideation, cotent strategy and editorial development, to nomenclature exercises and product-specific communication, our process to establish and implement brand voice employs a holistic approach, working side-by-side with clients to ensure that key values and brand-DNA are expressed precisely and dynamically, whatever the platform.
lex·i·con/ˈleksiˌkän,ˈleksiˌkən/
︎ noun: lexicon; plural noun: lexicons
the vocabulary of a person, language, or branch of knowledge.
a dictionary, especially of Greek, Hebrew, Syriac, or Arabic. "a Greek–Latin lexicon"
early 17th century: modern Latin, from Greek lexikon (biblion) ‘(book) of words’, from lexis ‘word’, from legein ‘speak’. the word "lexicon" derives from the Greek λεξικόν (lexicon), neuter of λεξικός (lexikos) meaning "of or for words."
i·con·ic /īˈkänik/
︎adjective: iconic; adverb: iconically
relating to or of the nature of an icon; widely recognized and well-established.
mid 17th century: from Latin iconicus, from Greek eikonikos, from eikōn ‘likeness, image.’