Chapter (2)
~ Brand Identity

Lexiconic provides brands with the tools they need to effectively communicate with consumers and communities. Key to building any brand is understanding how to effectively speak to, and engage with, audiences in a voice that reflects the values, identiy, and ethos of a brand.

From mission statements and voice ideation, to nomenclature exercises and product-specific content, our process to establish and implement brand voice employs a hollistic approach, working side-by-side with clients to ensure that key values and brand-DNA are expressed precisely and dynamically, whatever the platform.

Case Studies

1.




2.




3.

Notes

^{︎Client
LVMH
brand Identity development: voice architecture, mission statement, social captioning 2019}

︎Client
Canada Goose
brand Identity development: voice architecture, mission statement, social captioning, point of sale 2017

︎Client
Tory Burch
brand Identity development: voice architecture, social captioning 2019