Manifesto  

Lexiconic began with the idea that brand content should be more exciting. More engaging. More interesting.

We’re a special kind of agency, a collective of poets and journalists, editors and designers, artists and dreamers who believe that telling a story is the sum of many parts, but one that requires a clear voice.

After several years in publishing our founder recognized that an increasing number of  brands were looking to editors in fashion and culture to tell their stories, to build narratives and experiences around their brands that would excite readers to dig deeper, to learn more, to understand.

At a time when images are everywhere, words need to mean more. That’s where our name comes from. A desire to make content, iconic.


Words to Live By

“In the magical universe there are no coincidences and there are no accidents. Nothing happens unless someone wills it to happen.”

︎ William S. Burroughs, The Place of the Dead Roads, 1983



“When the past makes you laugh and you can savor the magic /
That let you survive your own war / You find that that fire is passion And there's a door up ahead, not a wall.”

︎ Lou Reed, The Summation, 1992




“Words without experience are meaningless.”

︎ Vladimir Nabokov, Lolita, 1955




“The truth is of course that there is no journey. We are arriving and departing all at the same time.”

︎ David Bowie,








lex·i·con/ˈleksiˌkän,ˈleksiˌkən/
︎ noun: lexicon; plural noun: lexicons

the vocabulary of a person, language, or branch of knowledge.

a dictionary, especially of Greek, Hebrew, Syriac, or Arabic. "a Greek–Latin lexicon"

early 17th century: modern Latin, from Greek lexikon (biblion) ‘(book) of words’, from lexis ‘word’, from legein ‘speak’. the word "lexicon" derives from the Greek λεξικόν (lexicon), neuter of λεξικός (lexikos) meaning "of or for words."




i·con·ic
/īˈkänik/
︎adjective

relating to or of the nature of an icon.

"language is not in general an iconic sign system"

mid 17th century: from Latin iconicus, from Greek eikonikos, from eikōn ‘likeness, image’.le.