https://lexiconic.org lexiconic.org Tue, 20 Aug 2024 18:11:18 +0000 https://lexiconic.org en https://lexiconic.org/Front-page Tue, 20 Aug 2024 18:11:14 +0000 lexiconic.org https://lexiconic.org/Front-page <img width="1437" height="817" width_o="1437" height_o="817" data-src="https://freight.cargo.site/t/original/i/a3e0b1ea12daaff4e733719a5ba01f574c0f6c7c07fbe3a010c22911497ab925/Screenshot-2024-08-20-at-9.28.19-AM.png" data-mid="216987392" border="0" src="https://freight.cargo.site/w/1000/i/a3e0b1ea12daaff4e733719a5ba01f574c0f6c7c07fbe3a010c22911497ab925/Screenshot-2024-08-20-at-9.28.19-AM.png" /> <img width="2082" height="1210" width_o="2082" height_o="1210" data-src="https://freight.cargo.site/t/original/i/aa0922f4bba219cf2de806399e350a6aa5fa2694d6a2312b5610c430552881f0/Screenshot-2024-08-26-at-12.32.02-PM.png" data-mid="216987390" border="0" src="https://freight.cargo.site/w/1000/i/aa0922f4bba219cf2de806399e350a6aa5fa2694d6a2312b5610c430552881f0/Screenshot-2024-08-26-at-12.32.02-PM.png" /> <img width="2214" height="1238" width_o="2214" height_o="1238" data-src="https://freight.cargo.site/t/original/i/661bf935dc556cbb7c4ec345fe0daf325b75874a06d51bba7027cb4df7969a5d/Screenshot-2024-08-20-at-4.27.51-PM.png" data-mid="216691013" border="0" src="https://freight.cargo.site/w/1000/i/661bf935dc556cbb7c4ec345fe0daf325b75874a06d51bba7027cb4df7969a5d/Screenshot-2024-08-20-at-4.27.51-PM.png" /> <img width="1456" height="812" width_o="1456" height_o="812" data-src="https://freight.cargo.site/t/original/i/7fa67097e48d1016d6968247c978254222575bc9d99ff5733d495b7e97387f7f/Screenshot-2024-08-21-at-10.53.53-AM.png" data-mid="216734773" border="0" src="https://freight.cargo.site/w/1000/i/7fa67097e48d1016d6968247c978254222575bc9d99ff5733d495b7e97387f7f/Screenshot-2024-08-21-at-10.53.53-AM.png" /> <img width="1802" height="1280" width_o="1802" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6693fe5e0926d9b182da95ccf9f81c1c3b960d03f43b2371ebf69f988ec46d66/Screenshot-2024-08-20-at-3.35.47-PM.png" data-mid="216690410" border="0" src="https://freight.cargo.site/w/1000/i/6693fe5e0926d9b182da95ccf9f81c1c3b960d03f43b2371ebf69f988ec46d66/Screenshot-2024-08-20-at-3.35.47-PM.png" /> <img width="1688" height="744" width_o="1688" height_o="744" data-src="https://freight.cargo.site/t/original/i/4cba928648aade9c87c2dd90e9a22b34519d2b98b0a2dab7036ddf3daece3e5b/Screenshot-2024-08-20-at-3.01.39-PM.png" data-mid="216691061" border="0" src="https://freight.cargo.site/w/1000/i/4cba928648aade9c87c2dd90e9a22b34519d2b98b0a2dab7036ddf3daece3e5b/Screenshot-2024-08-20-at-3.01.39-PM.png" /> <img width="980" height="551" width_o="980" height_o="551" data-src="https://freight.cargo.site/t/original/i/d3dbdb5820e44961297549ab70c1681c83a9c30e49aac8de5ebc3b778d8eeca4/hbz-fenty-campaign-embed-1558631317-copy.jpg" data-mid="216987372" border="0" src="https://freight.cargo.site/w/980/i/d3dbdb5820e44961297549ab70c1681c83a9c30e49aac8de5ebc3b778d8eeca4/hbz-fenty-campaign-embed-1558631317-copy.jpg" /> https://lexiconic.org/Information Tue, 20 Aug 2024 18:11:14 +0000 lexiconic.org https://lexiconic.org/Information Lexiconic provides brands with the tools they need to effectively communicate with consumers and communities. Key to building any brand is understanding how to effectively speak to, and engage with, audiences in a voice that reflects its values, identity, and ethos.&nbsp; From multi-channel content strategy to CI-led brand voice and nomenclature development, our process to establish and implement brand storytelling employs a holistic approach, working side-by-side with clients to create dynamic and engaging narrative experiences. https://lexiconic.org/Google-Creators-Lab Tue, 20 Aug 2024 18:11:15 +0000 lexiconic.org https://lexiconic.org/Google-Creators-Lab <img width="1437" height="817" width_o="1437" height_o="817" data-src="https://freight.cargo.site/t/original/i/11af14aec9809d851217e5a672293c328f1f64f6838a5a5fef15e7b90f16b64f/Screenshot-2024-08-20-at-9.28.19-AM.png" data-mid="216686045" border="0" src="https://freight.cargo.site/w/1000/i/11af14aec9809d851217e5a672293c328f1f64f6838a5a5fef15e7b90f16b64f/Screenshot-2024-08-20-at-9.28.19-AM.png" /> In today’s media landscape of constant circulation and sharing, every picture has the exponential potential to create an impression. Promoting the work of multidisciplinary artists from diverse backgrounds,&nbsp;Creator Labs—founded in partnership between&nbsp;Google and artist agency SN37—harnesses the power of Google’s software and mobile technology to act as a catalyst for the careers of emerging creatives. Lexiconic was selected to craft the narrative of the Lab’s programming, providing a curatorial framework for the artists to connect and discuss their practices within the context Google’s Pixel mobile device. <img width="1436" height="895" width_o="1436" height_o="895" data-src="https://freight.cargo.site/t/original/i/855ab8d17508da4ba4d69ea22a972fbf2bd4f6106c98456274d3b5d09c4dcc30/Screenshot-2024-08-20-at-2.24.19-PM.png" data-mid="216686143" border="0" src="https://freight.cargo.site/w/1000/i/855ab8d17508da4ba4d69ea22a972fbf2bd4f6106c98456274d3b5d09c4dcc30/Screenshot-2024-08-20-at-2.24.19-PM.png" /> <img width="1433" height="891" width_o="1433" height_o="891" data-src="https://freight.cargo.site/t/original/i/13ed0af3def0e9f449ea6acad4e7e71b1db0c01a305f393ca7a564d73bc2a9a1/Screenshot-2024-08-20-at-2.29.40-PM.png" data-mid="216686125" border="0" src="https://freight.cargo.site/w/1000/i/13ed0af3def0e9f449ea6acad4e7e71b1db0c01a305f393ca7a564d73bc2a9a1/Screenshot-2024-08-20-at-2.29.40-PM.png" /> https://lexiconic.org/Esprit Tue, 20 Aug 2024 18:11:15 +0000 lexiconic.org https://lexiconic.org/Esprit <img width="1198" height="622" width_o="1198" height_o="622" data-src="https://freight.cargo.site/t/original/i/d054e0867577bbfee01ff2837d2f1a84a70d23d4ed4b9989333e2264523d8c4e/Screenshot-2024-08-21-at-11.02.26-AM.png" data-mid="216733966" border="0" src="https://freight.cargo.site/w/1000/i/d054e0867577bbfee01ff2837d2f1a84a70d23d4ed4b9989333e2264523d8c4e/Screenshot-2024-08-21-at-11.02.26-AM.png" /> When it came time to relaunch the iconic brand Esprit, it was clear any storytelling would have to capture the same wit and humor that had made it so successful in the 80’s. Pairing bold visuals with smart, clever, and inviting language, the voice of the new Esprit was both a celebration of the popular lifestyle brand’s legacy and its introduction to a new generation of fans. <img width="2310" height="1298" width_o="2310" height_o="1298" data-src="https://freight.cargo.site/t/original/i/2acaf569dd062b874ab05119c511d680ddd39e5000497017a08450e95607f791/Screenshot-2024-08-20-at-3.34.17-PM.png" data-mid="216689182" border="0" src="https://freight.cargo.site/w/1000/i/2acaf569dd062b874ab05119c511d680ddd39e5000497017a08450e95607f791/Screenshot-2024-08-20-at-3.34.17-PM.png" /> <img width="1802" height="1280" width_o="1802" height_o="1280" data-src="https://freight.cargo.site/t/original/i/91d1f4d8d81bff347d7e866330e39f6b3a5319e9dfb5dd6f530cdf360d2c1c6e/Screenshot-2024-08-20-at-3.35.47-PM.png" data-mid="216689184" border="0" src="https://freight.cargo.site/w/1000/i/91d1f4d8d81bff347d7e866330e39f6b3a5319e9dfb5dd6f530cdf360d2c1c6e/Screenshot-2024-08-20-at-3.35.47-PM.png" /> <img width="1198" height="852" width_o="1198" height_o="852" data-src="https://freight.cargo.site/t/original/i/deadf0fd51078f4ca0c29dec62754133ad49e914ac2ae932ccc4851aca7e1740/Screenshot-2024-08-20-at-3.44.57-PM.png" data-mid="216689391" border="0" src="https://freight.cargo.site/w/1000/i/deadf0fd51078f4ca0c29dec62754133ad49e914ac2ae932ccc4851aca7e1740/Screenshot-2024-08-20-at-3.44.57-PM.png" /> <img width="1846" height="1202" width_o="1846" height_o="1202" data-src="https://freight.cargo.site/t/original/i/fe826a619abe647c1f0777df4e8dde6b1ffa7abcb8575e73da3fc74b2556fecf/Screenshot-2024-08-20-at-3.55.14-PM.png" data-mid="216689605" border="0" src="https://freight.cargo.site/w/1000/i/fe826a619abe647c1f0777df4e8dde6b1ffa7abcb8575e73da3fc74b2556fecf/Screenshot-2024-08-20-at-3.55.14-PM.png" /> <img width="2012" height="1126" width_o="2012" height_o="1126" data-src="https://freight.cargo.site/t/original/i/ebb02b87af8832991af114f8518b7744066701478d51fde5fdc2dc3f1350da97/Screenshot-2024-08-20-at-3.47.17-PM.png" data-mid="216689515" border="0" src="https://freight.cargo.site/w/1000/i/ebb02b87af8832991af114f8518b7744066701478d51fde5fdc2dc3f1350da97/Screenshot-2024-08-20-at-3.47.17-PM.png" /> <img width="690" height="910" width_o="690" height_o="910" data-src="https://freight.cargo.site/t/original/i/eba96f2224475aede08d3ea053b768c796b0c79941b9ac909db3913dd31df8fc/Screenshot-2024-08-20-at-3.57.40-PM.png" data-mid="216689636" border="0" src="https://freight.cargo.site/w/690/i/eba96f2224475aede08d3ea053b768c796b0c79941b9ac909db3913dd31df8fc/Screenshot-2024-08-20-at-3.57.40-PM.png" /> https://lexiconic.org/Banana-Republic Tue, 20 Aug 2024 18:11:16 +0000 lexiconic.org https://lexiconic.org/Banana-Republic <img width="1456" height="812" width_o="1456" height_o="812" data-src="https://freight.cargo.site/t/original/i/7fa67097e48d1016d6968247c978254222575bc9d99ff5733d495b7e97387f7f/Screenshot-2024-08-21-at-10.53.53-AM.png" data-mid="216733766" border="0" src="https://freight.cargo.site/w/1000/i/7fa67097e48d1016d6968247c978254222575bc9d99ff5733d495b7e97387f7f/Screenshot-2024-08-21-at-10.53.53-AM.png" /> Banana Republic was one of those brand’s everyone knew but had forgotten about. Historic. Iconic. And yet, somehow forgotten. For the relaunch of Banana Republic, the brand’s legacy of imagined worlds and fantastical explorers was conjured for a modern audience. Bringing this vision to life required a rich, layered, and engaging storytelling—editorial that transformed the everyday into a horizon of daring possibility. <img width="1156" height="632" width_o="1156" height_o="632" data-src="https://freight.cargo.site/t/original/i/52feb6d487929dd5c7288f38a463e5a08d1269afe2a47ac183effc82a936fe8c/Screenshot-2024-08-21-at-11.16.35-AM.png" data-mid="216734996" border="0" src="https://freight.cargo.site/w/1000/i/52feb6d487929dd5c7288f38a463e5a08d1269afe2a47ac183effc82a936fe8c/Screenshot-2024-08-21-at-11.16.35-AM.png" /> https://lexiconic.org/Sienna-Charles Tue, 20 Aug 2024 18:11:16 +0000 lexiconic.org https://lexiconic.org/Sienna-Charles <img width="2112" height="1186" width_o="2112" height_o="1186" data-src="https://freight.cargo.site/t/original/i/69116892b3e256da533bd89abe81917b23760ef2c110baf5f14ec0357d4ac237/Screenshot-2024-08-20-at-10.48.02-AM.png" data-mid="216687878" border="0" src="https://freight.cargo.site/w/1000/i/69116892b3e256da533bd89abe81917b23760ef2c110baf5f14ec0357d4ac237/Screenshot-2024-08-20-at-10.48.02-AM.png" /> Sienna Charles is a travel concierge for the world’s most discerning clients. Providing bespoke planning, unparalleled access to global destinations, and a discerning eye for unrivaled experiences, Sienna Charles required a storytelling and content strategy that spoke to its sensibilities while remaining discrete about its clients and services. The result was a proposal that combined innovative uses of AI, paired with a classic application of editorial programming. <img width="1017" height="572" width_o="1017" height_o="572" data-src="https://freight.cargo.site/t/original/i/3dbd8808df005acc9c67958d604d6c52f947ec38be3157592d1ee326bd2a0ad9/Screenshot-2024-08-20-at-11.00.50-AM.png" data-mid="216687966" border="0" src="https://freight.cargo.site/w/1000/i/3dbd8808df005acc9c67958d604d6c52f947ec38be3157592d1ee326bd2a0ad9/Screenshot-2024-08-20-at-11.00.50-AM.png" /> <img width="1015" height="570" width_o="1015" height_o="570" data-src="https://freight.cargo.site/t/original/i/ce5b16f86a3150a8698465f7139504e1c5a7ab031c35fa718c88915a03cbbf76/Screenshot-2024-08-20-at-11.00.06-AM.png" data-mid="216687933" border="0" src="https://freight.cargo.site/w/1000/i/ce5b16f86a3150a8698465f7139504e1c5a7ab031c35fa718c88915a03cbbf76/Screenshot-2024-08-20-at-11.00.06-AM.png" /> https://lexiconic.org/LVMH-Fenty Tue, 20 Aug 2024 18:11:17 +0000 lexiconic.org https://lexiconic.org/LVMH-Fenty <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/63105c5dfbe678c950ce75f539c12f7acef9db27ecc4681da3d7d50fab5c84ab/hbz-fenty-campaign-embed-1558631317-1.jpg" data-mid="216686957" border="0" src="https://freight.cargo.site/w/1000/i/63105c5dfbe678c950ce75f539c12f7acef9db27ecc4681da3d7d50fab5c84ab/hbz-fenty-campaign-embed-1558631317-1.jpg" /> For the launch of FENTY’s eponymous ready-to-wear-line, Lexiconic was invited to partner with the LVMH-owned brand on the development of the brand’s tone-of-voice, mission statement, and application of narrative across a variety of storytelling platforms. Distilling the essence of an iconic artists such as Rihanna was no small task. Bold. Confident. Sexy. Independent. Every detail, every word, had to be an authentic reflection of the brand’s founder and creative director. <img width="1108" height="647" width_o="1108" height_o="647" data-src="https://freight.cargo.site/t/original/i/6a87caeece241ecb451116bb2a3cc916bb65e96be1f6655c95150803dc4e07e0/Screenshot-2024-08-20-at-2.53.10-PM.png" data-mid="216687853" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/6a87caeece241ecb451116bb2a3cc916bb65e96be1f6655c95150803dc4e07e0/Screenshot-2024-08-20-at-2.53.10-PM.png" /> <img width="1018" height="575" width_o="1018" height_o="575" data-src="https://freight.cargo.site/t/original/i/766ba3b58828f4d99eedb152bc8a8c32ff07c8813d7bfa2be9d354c32f3f9a97/Screenshot-2024-08-20-at-11.15.47-AM.png" data-mid="216687855" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/766ba3b58828f4d99eedb152bc8a8c32ff07c8813d7bfa2be9d354c32f3f9a97/Screenshot-2024-08-20-at-11.15.47-AM.png" /> https://lexiconic.org/Jack-Spade Tue, 20 Aug 2024 18:11:17 +0000 lexiconic.org https://lexiconic.org/Jack-Spade <img width="2324" height="1220" width_o="2324" height_o="1220" data-src="https://freight.cargo.site/t/original/i/23001330153147705ff129fd9d79a896a3107c7600078c5a3844e672ac3f4aab/Screenshot-2024-08-21-at-4.54.45-PM.png" data-mid="216756373" border="0" src="https://freight.cargo.site/w/1000/i/23001330153147705ff129fd9d79a896a3107c7600078c5a3844e672ac3f4aab/Screenshot-2024-08-21-at-4.54.45-PM.png" /> Jack Spade had always been a favorite brand of ours. Funny. Metropolitan. Utilitarian with a dash of the dandy. From emails to brand packaging, catalogues to tissue paper, Jack Spade wanted every facet of the brand to convey its persona as the “friendly know-it-all.”&nbsp;When Lexiconic was selected to work on the brand’s relaunch, we we’re given carte blanche—the only requisite, a good sense of humor.&nbsp; <img width="952" height="942" width_o="952" height_o="942" data-src="https://freight.cargo.site/t/original/i/0a82f62818157fb6050f09cb8fe0b5e83281f87b0fc5cc3360da89508cdf00e0/Screenshot-2024-08-20-at-3.01.18-PM.png" data-mid="216688062" border="0" src="https://freight.cargo.site/w/952/i/0a82f62818157fb6050f09cb8fe0b5e83281f87b0fc5cc3360da89508cdf00e0/Screenshot-2024-08-20-at-3.01.18-PM.png" /> <img width="942" height="928" width_o="942" height_o="928" data-src="https://freight.cargo.site/t/original/i/a90d59fd8b37e38ace3d071499541b0b44563f09b52536c3cf533858894c9f67/Screenshot-2024-08-20-at-3.01.22-PM.png" data-mid="216688064" border="0" src="https://freight.cargo.site/w/942/i/a90d59fd8b37e38ace3d071499541b0b44563f09b52536c3cf533858894c9f67/Screenshot-2024-08-20-at-3.01.22-PM.png" /> <img width="1588" height="1054" width_o="1588" height_o="1054" data-src="https://freight.cargo.site/t/original/i/ca434e4ecec58f495ade75d350a8f61c12383ffa7cbe82c654c5fc2f8bb6d8c7/Screenshot-2024-08-20-at-3.02.52-PM.png" data-mid="216688088" border="0" src="https://freight.cargo.site/w/1000/i/ca434e4ecec58f495ade75d350a8f61c12383ffa7cbe82c654c5fc2f8bb6d8c7/Screenshot-2024-08-20-at-3.02.52-PM.png" /> <img width="1688" height="744" width_o="1688" height_o="744" data-src="https://freight.cargo.site/t/original/i/af68e3ece665582a613d5bf4d546319c8ce736e05cfc80857d552505b11fe649/Screenshot-2024-08-20-at-3.01.39-PM.png" data-mid="216688066" border="0" src="https://freight.cargo.site/w/1000/i/af68e3ece665582a613d5bf4d546319c8ce736e05cfc80857d552505b11fe649/Screenshot-2024-08-20-at-3.01.39-PM.png" /> https://lexiconic.org/W-Hotels Tue, 20 Aug 2024 18:11:18 +0000 lexiconic.org https://lexiconic.org/W-Hotels <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/27a4b16e908b16af3d325d0f5c7e6ee21b999362655d07c8c297d1617a5d9a7f/feb19ab473e0499a7e508c1ba7db21e6_1600X1200.jpg" data-mid="216986732" border="0" src="https://freight.cargo.site/w/1000/i/27a4b16e908b16af3d325d0f5c7e6ee21b999362655d07c8c297d1617a5d9a7f/feb19ab473e0499a7e508c1ba7db21e6_1600X1200.jpg" /> When Marriott International made the strategic decision for W Hotels to enter the all-inclusive resort space, they needed a name that would evoke the hotel’s celebrated history as the destination for a global community of stylish and edgy tastemakers. The challenge for us was how to make the staid concept of an all-inclusive resort sound unique and niche, something that would intrigue a new generation of travelers who value immersive experiences and lifestyle amenities. As wordsmiths, we know how daunting the world of nomenclature can be. Luckily for us, this is what we love to do. <img width="2294" height="1228" width_o="2294" height_o="1228" data-src="https://freight.cargo.site/t/original/i/d1b383a62d00d00bd72a32bc70d79b8f4386eb721c2aad10a73733be4679c484/Screenshot-2024-08-20-at-11.06.07-AM.png" data-mid="216987005" border="0" src="https://freight.cargo.site/w/1000/i/d1b383a62d00d00bd72a32bc70d79b8f4386eb721c2aad10a73733be4679c484/Screenshot-2024-08-20-at-11.06.07-AM.png" /> <img width="2308" height="1180" width_o="2308" height_o="1180" data-src="https://freight.cargo.site/t/original/i/178b0c5ce44f682fed4ceb7456d0d193a81cdf6a7aee602feb3f2670b97bb92f/Screenshot-2024-08-20-at-11.05.23-AM.png" data-mid="216987008" border="0" src="https://freight.cargo.site/w/1000/i/178b0c5ce44f682fed4ceb7456d0d193a81cdf6a7aee602feb3f2670b97bb92f/Screenshot-2024-08-20-at-11.05.23-AM.png" />